Communication in the Publishing Industry: Where Culture and Business Meet
A significant part of our work stems from what we observe and learn as we go, because between theory and day-to-day work, there are always choices and unforeseen circumstances that are hard to capture in definitions. In this series of conversations, we explore the work of Disclosers through the people who do it every day. Let’s start […]
How to Build Trust Before Making Contact
Useful Channels and Tools for Laying the Foundation of Your Reputation Table of Contents 1. The Question That Naturally Arises 2. Not All Channels Serve the Same Purpose 3. What Research Says About Traditional and Digital Media 4. The Difference Between Presence and External Credibility 5. Two case studies: what they tell us about choosing […]
Why a story is more persuasive than a statistic, and what that means for communications professionals
Table of Contents • What Happens When We Read a Story • The Principle of “Showing” Rather Than “Telling” • Narrative Structures in Corporate Communication • Narrative Consistency and Trust Over Time • What It Means to Build a Narrative in Everyday Work • Voice as a Strategic Element In corporate communication, there is a widely held belief: the more data […]
Corporate Reputation: What Happens Before Negotiations Begin
Anyone who works at an agency—and not just them—has witnessed this scenario dozens (hundreds?) of times. A potential client shows interest, a brief is sent after an initial exploratory call, and a strategic proposal is prepared on time while staying within the specified budget (when one is provided). And then? Sometimes, silence. No formal rejection, no objections regarding […]
Who Is the Real Star of a Press Release?
Table of Contents • The Problem Isn’t the Format • The Hero’s Journey Applied to Media Relations • What Changes When You Shift the Starting Point • The Antagonist as a Narrative Tool • From Report to Pitch: Different Structures, Different Effects • How to Build a Reader-Centered Narrative For years, those working in communications […]
Serenis has renewed its contract with Disclosers for PR and media relations activities
Serenis, an accredited digital medical center that has become a leading provider of mental and physical wellness services in Italy, announces that it has renewed its contract with Disclosers, an independent boutique PR firm based in Milan, to manage its PR and media relations activities. Specifically, Serenis (https://www.serenis.it/) offers services in psychotherapy, psychiatry, nutrition, coaching, psychological support, and general medicine […]
Communication in the Food Industry: How to Develop a PR Strategy That Combines Events, Media, and Cultural Narratives
In the food industry, storytelling can never be separated from the product. A well-crafted story obviously sets the stage for capturing attention, but those who taste the product (and perhaps experience it firsthand) must find consistency: when this is lacking, no strategy can bridge the gap between communication and actual perception. Giusi Affronti, Senior PR Executive at […]
How Internal Communication Shapes External Reputation
Reading time: 7 minutes Table of Contents For a long time, internal and external communication were treated as two distinct functions, with different tools, objectives, and people in charge. The former focused on informing and engaging people within an organization, while the latter focused on building that organization’s reputation among the public, the media, and […]
Dal Negro Renews Its Contract with Disclosers for PR and Media Relations Activities
Dal Negro, a historic Italian company founded in Treviso in 1928 following the acquisition of the Prezioso playing card factory and the establishment of the Bennati & Dal Negro Successori Prezioso playing card factory, has renewed its contract for PR and media relations services with Disclosers (https://disclosers.it/), an independent agency based in Milan specializing in […]
CASE STUDY (Serenis): How to Address Mental Health Through a PR and Media Relations Strategy
TABLE OF CONTENTS 1. The Client 2. The Objectives of the Collaboration 3. The Strategy: How to Communicate About Mental Health 4. The Results 5. Selected Type A Campaigns 2025–2026 6. Concluding Remarks 1. THE CLIENT Serenis is a licensed online medical center offering services in psychotherapy, psychiatry, nutrition, sexology, coaching, and general medicine, all accessible […]
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