The power of nostalgia and familiarity in co-marketing: 5 campaigns that put them front and center
The most interesting collaborations take shape from the observation of behaviors, shared imaginaries, and actual contexts of use, moving beyond a purely media or overlapping target logic. In this sense, the following cases show a common trajectory: value emerges from the ability to “re-read what already exists.” An everyday product, [...]
CEO communication in 2026: trends, PR tools and narrative leadership
The way CEOs communicate with the media, external stakeholders, and other professionals is changing profoundly. Traditional patterns of public exposure are being put under pressure by a combination of factors: more complex contexts (including political ones), speed of information, and growing expectations toward transparency and accountability. With this in mind, it is [...]
AccessiWay renews assignment to Disclosers for PR and media relations activities
AccessiWay, Europe's leading provider of digital accessibility solutions, announces the renewal of its PR and Media Relations management assignment to Disclosers (https://disclosers.it/), a Milan-based PR and Media Relations agency. The company was born in Turin in 2021 from an idea of Amit Borsok, Gianni Vernetti and [...]
5 co-marketing cases to understand how collaborations can strengthen a brand
In contemporary co-marketing -- and we are seeing this with several activities we are putting on for our clients -- the value does not end with sharing audiences or multiplying the touchpoints with which audiences can be reached. In fact, the most interesting collaborations are those that manage to produce a coherent, recognizable narrative [...]
Fluidra renews assignment to Disclosers for PR and media relations activities
Fluidra, a multinational group listed on the Spanish Stock Exchange and a global benchmark in swimming pool technologies and water treatment solutions, announces the renewal of its assignment to Disclosers, a PR and Media Relations agency, to manage its PR and Media Relations activities. Fluidra today represents an international excellence capable of combining a solid legacy [...]
iDoctors renews assignment to Disclosers for PR and media relations management
iDoctors, the first platform in Italy dedicated to online booking of specialist visits, has announced the renewal of its PR and Media Relations management assignment to Disclosers,a PR and Media Relations agency. Founded in 2008 by Paola Conti and Pierluigi De Vittorio, iDoctors is the first platform in Italy-now AI based [...]
9 types of press releases (often underestimated)
The press release is not a “stencil” format. It is a container. And like all containers, it works only if it contains “something” that has a definite form: a clear focus, verifiable news, and useful context for those who must tell an audience about it. The point, in fact, is not to “write a release.” The point is to decide: [...]
Why does communication today work only as an ecosystem?
In recent years, the boundary between different communication disciplines has progressively thinned. Public relations, marketing, influencer marketing, co-marketing and events are no longer separate areas governed by autonomous logics and independent KPIs, but parts of a larger system that thrives on continuous interactions, contamination and cross-references. This transformation is the [...]
HIGHLINE Milan chooses Disclosers for PR, Digital PR and Media Relations activities
HIGHLINE Milan entrusts Disclosers with PR, Digital PR and media relations activities to support the launch of the new cultural hub suspended over the rooftops of Galleria Vittorio Emanuele II, one of the most anticipated cultural redevelopment projects of 2026. The assignment includes defining the strategic positioning of the project, managing relations with the [...]
CASE STUDY (C'è Da Fare ETS): communicating a nonprofit association and its initiatives
THE CLIENT C'è Da Fare ETS (https://cedafare.org) is the nonprofit association founded in 2023 by Paolo Kessisoglu and Silvia Rocchi with the goal of supporting boys and girls aged 12 to 19 in psychological and psychiatric difficulties. The organization was founded with a clear purpose: to supplement national health care through ad hoc pathways for adolescents and the [...]
