How communication in the beauty industry is changing
Table of Contents For years, beauty has dominated the influencer marketing charts: gifting, unboxing, launch events, discount codes. It was a model that certainly worked, but today it is undergoing structural changes as consumers are increasingly encircled by new brands and products from everywhere and on every platform, which makes them [...]
CASE STUDY (TABO ENERGY): PR for a startup in the renewable energy sector.
THE CLIENT TABO is an Italian scale-up founded in 2022 by Nima Oulomi - born in 1998 - based in Silea, in the province of Treviso. The company operates in the field of photovoltaic system installation through an all-digital model: from design to activation, every step of the process is managed remotely, with an average set-up time [...]
CASE STUDY (Talent Garden): communicating the repositioning of a Digital Skill Academy.
THE CLIENT Talent Garden is a leading Digital Skill Academy in Europe and founder of a global EdTech group, providing individuals and organizations with the knowledge, space and resources they need to train and update themselves on innovation issues. Since its inception in 2011, the company founded by Davide Dattoli continues to distinguish itself by offering [...]
4 influencer marketing campaigns of 2026 to take notes from
Table of Contents 1. The time when you find the most effective campaigns 2. Staples × Kaeden Oblivion: when the creator already works for you 3. Strava × Kudos Collective: community as amplifier 4. Dove × Extreme Wash Test: the event as authentic content generator 5. Hollister × Gigi Perez: the artistic voice as differential [...]
How to communicate a product in 2026
Table of Contents 1. What has changed in the product media narrative 2. The product press release: structure, newsworthiness, data 3. The angle that works: benefits, context, relevance 4. The role of creators in product communication 5. The GEO dimension: why the launch leaves lasting traces 6. Launch event and relationship building with the [...]
4 co-marketing 2026 that focused on participation
Table of Contents 1. What makes truly effective co-marketing in 2026 2. Poppi × Bubble Skincare: when shared audiences build product 3. e.l.f. × Liquid Death: when a collaboration becomes a franchise 4. 818 × Salt & Stone: mood as strategy 5. Coca-Cola × Crocs: surprise based on cultural insight 6. What you [...]
The media pitch in 2026: what has changed (and what hasn't)
Table of Contents 1. The greatest difficulty 2. The data: what journalists say in 2026 3. AI made the problem worse and raised the bar 4. What hasn't changed: the principles that still hold 5. What has changed: format, channels, expectations 6. The pitch for podcasts, newsletters, and digital media 7. The relationship comes first [...]
Communicating sports: how PR works between sports agenda and trade media
Table of Contents: Working in PR in sports means adapting to an industry where the news does not wait. Results come in real time, journalists are in the field, and industry newsrooms have a level of expertise that leaves no room for approximation. Mattia Severgnini, Senior PR Executive at Disclosers, tells in this interview how [...]
To communicate or not to intervene: the strategic question that PR cannot avoid
Table of Contents 1. The choice not to intervene 2. What is changing: the USC Annenberg 2026 report 3. The communication risk map 4. When communicating is the right choice 5. When not intervening is the harder and more correct choice 6. The role of the PR agency: discernment before execution 7. Building a position in the [...]
CASE STUDY (Edgewell Personal Care): building a PR strategy for 4 brands.
1. The client 2. The objectives of the collaboration 3. The PR & Media Relations strategy 4. The results 5. Visibility in Tier 1 newspapers and qualitative value of coverage 6. Concluding remarks 1. THE CLIENT Edgewell Personal Care is a multinational company active in the personal care industry established in 2015, bringing together [...]
