Also included in the path of building a company's reputation is the communication of the organization's development and growth stages (e.g., acquisitions, mergers, financing, etc.).

And this is where communication becomes much more than just sharing financial data. 

It is an opportunity to build credibility, offer evidence, and establish trust and transparency with journalists, stakeholders, and the public, while maintaining confidentiality on strategic details that sometimes cannot be shared.

Telling growth in clear words

When approaching the media, it is always best to provide accurate and absolutely real data, but if you want to keep certain financial information confidential, it is better to focus on aggregate numbers and percentages: a 46% increase in turnover in one year, an investment of between 3 and 5 million euros, or entry into new markets are indicators that allow you to paint a credible picture without revealing sensitive figures. 

Short and direct concepts, devoid of high-sounding phrases, help guide the reader through the hard facts, then dwell on some important data, such as year-on-year growth rates, numerical ranges of investments, and the number of customers acquired or new areas served.

Numbers are an engine of confidence. In fact,, provide data fosters the opening of a dialogue based on verifiable evidence: in an interesting article by Carly Stoenner of iPullRank, discusses the power of "data journalism" in restoring people's trust in media and institutions, to higher levels. This can be done by integrating verified and authoritative data, potentially increasing 40% trust. 

In addition, according to a report by Cision of May 2023, 68% of journalists prefer data within pitches, because these 'proof points' help build more solid and visually engaging stories.

The structure of a growth release

The release recounting growth data should follow a clear, flowing structure so that the reader is guided step by step through the most relevant information.

  • A title and subtitle that immediately answers "who, what, and why."
  • a narrative body with a quotation from management commenting on the results achieved and the main figure placed in a broader context;
  • a brief "About Us" section with a link to the media kit and press contacts.

In addition, it is critical to segment the mailing list by industry (e.g., tech, finance, B2B) and geographic area, allowing for tailoring of tone and cultural references; a second mailing to the most interested contacts with a concise infographic or short video further increases engagement.

Timing also matters significantly: announcing a round or acquisition in conjunction with industry trade shows or innovation-related events can multiply visibility. At the same time, avoiding "congested" periods (such as the close of the fiscal year or major international conferences) allows you to stand out more clearly.

CASE STUDY: THE NEXT GEN PLATFORM

One example is the work carried out by the team consisting of Caterina Vertaldi, Micaela Longo and Mattia Severgnini, for The Next Generation Platform, the reality composed of the union of the agencies Together, Mambo, ZooCom, Artena, Offsite and Glint.. On the occasion of their detachment from OneDay Group and the definition of the new governance, we structured an institutional communiqué capable of enhancing the group's strategic turn: the text highlights the changes in leadership, with Alessandro Gatti, CEO, Ludovico Milani and Tommaso Ricci as managing partners, the positioning of the network, the international dimension (with offices in Milan and Barcelona), and the vision oriented toward excellence and innovation. 

The narrative, centered on new challenges and the mission of integrating the competencies of different agencies with a 360-degree view, also emphasized relevant data, such as information on turnover and team size, underscoring the commitment to generating value for companies and talent. 

The communiqué helped solidify TNGP's reputation as a relevant new player, clearly conveying the project's founding values and prospect for future growth.

The news was picked up not only by industry publications such as Engage, but also by national newspapers such as Teleborsa, La Repubblica, La Stampa and Italia Oggi.

CASE STUDY: TUTORNOW

A significant example of this strategy is the recent work done by Valeria Volpato and Andrea Ilaria Leoni alongside Tutornow, an innovative startup active in digital solutions for education and learning. The company recently announced two major milestones: the closing of a €1 million investment round and the 100%'s acquisition of the shares of a Swiss company specializing in language training for businesses, professionals, and individuals.

To best enhance the news and maximize media impact, a thorough analysis of the news landscape was conducted in order to identify the most effective slant to adopt. This resulted in two separate press releases, tailored to intercept the needs and interests of different target audiences.

The result was coverage by generalist and vertical media (42 total releases and more pending), which emphasized the operation and the strategic positioning of the startup. 

Among the newspapers that reported the news include. Forbes, Italia Oggi, La Repubblica, La Stampa, StartupItalia, Borsa Italiana, BeBeez and EconomyUp.

Relying on studied numbers, presented with simplicity and shared at the right moments ensures that even without revealing every strategic detail, an image of openness and concreteness is built. In this way, the announcement of a financing, acquisition or budget does not remain an isolated communiqué, but becomes part of a credible and recognized growth path.

If our approach-which we share through all our channels-the results we achieve, our way of working, and the values that guide us resonate with your brand and the people who work in your organization, contact us.

We work alongside companies to build authentic and lasting media relationships through structured and targeted PR strategies. We can share dozens of case studies to show you concretely the impact of our work.

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