Announcing an investment round is much more than communicating an amount raised. It is a strategic opportunity to solidify the brand, attract new investors (including for possible subsequent rounds), generate media interest, and position yourself as a relevant player in your industry.
However, turning this news into a reputational breakthrough requires a structured approach, precise planning, and coordinated management of all parties involved.
And the press release, in this context, plays a key role.
Isabella Castelli, PR manager at Disclosers, specifically, told us what are the most important aspects to consider and what parts a statement telling about an investment round consists of.
Let's see together what the basic steps are.
Planning
An investment round is a key moment in the life of a startup, and its communication cannot be left to chance. A well-defined strategy is essential to maximize the impact of the news.
- Communication objectives: in addition to celebrating the capital increase, the announcement can serve to enhance the startup's reputation, attract talent, generate interest from potential customers and partners, and position itself as a significant player within its industry.
- Timing: the newsworthiness of an investment round is time-limited. Unlike other news, the announcement quickly loses its media appeal, so acting promptly is vital.
- Alignment with stakeholders: communication must be aligned with the expectations and needs of all stakeholders, from investors to strategic partners.
The writing of the press release
The press release is the main tool for announcing an investment round, and its structure must be clear and informative.
In addition, lthe initial drafting phase, it is essential to make contact with all the entities involved in the investment, to have the written statement validated and agree together on the date of dissemination, in alignment with any other of their launches.
The text should be structured like this:
Title: must be concise and include the amount of the round and the name of the startup. For example, "[Startup name] closes a [amount] round led by [lead investor] to expand into [target] market."
Subtitle: provides additional impact information, such as the objective of the investment or the expected impact on the sector.
Opening paragraph: answers key questions (Who? What? When? Why?) succinctly and to the point.
Body of the statement:
- dound details: who invested, the total amount, and the distribution among different investors.
- goals and strategy: how the funds will be used (e.g., new product development, geographic expansion, team growth).
- statements: Quotes from the CEO and investors to lend authority and a personal touch
Closure: Contact information and boilerplate of the startup and key investors.
Dissemination of communication
Once the text is approved, for the dissemination of this type of news, it is necessary to have full knowledge of the journalists who cover this specific category of news, to include them in the specially designed media list and to provide, as in reality in all cases, customized and "tailor-made" pitches.
The steps following the preparation of the statement are:
- Preparation of the media list: a careful list of journalists and publications specializing in the field is essential to ensure that the news reaches the right audience.
- Management of previews (if any): in some cases, the news may be given a preview to a selected news outlet, requiring careful management of the embargo. In this case, a journalist is contacted-at least a week in advance-proposing the news, clearly informing them of the embargo to avoid leaks, and agreeing together on the timing of the launch so that it can be published first by the chosen news outlet.
- Contact with journalist(s): the PR team is responsible for reaching out to journalists in a targeted way, presenting the news with a customized pitch tailored to the needs of each interlocutor.
Time management
When it comes to announcing an investment round, moreover, timing is everything: unlike other news, in fact, the announcement of a round exhausts its newsworthiness within a very few days, so acting promptly is essential to decree its success.
It is therefore necessary to proceed, within the same day, with the dissemination of the press release and direct recall.
In addition, in case of a preview, it is essential to clearly agree with the chosen newspaper on a publication date and time to avoid leaks.
Two examples of round releases
An example of a press release is from TimeFlow's investment round, which was covered by Melissa Casula, PR Specialist.
Another example of a recent round communication is reported by Caterina Tomenzoli, Senior PR Executive, who together with the team oversaw the launch (with embargo) of the Lexroom round.
Beyond the financial component
Announcing an investment round is not simply a "formal act," but it is a strategic operation that requires meticulous planning, clear communication, and coordinated management of all parties involved.
This process, if well executed, can turn financial news into an opportunity to consolidate the brand, attract new customers, new partners, new investors, and position yourself as a relevant player in your industry.
If our approach-which we share through all our channels-the results we achieve, our way of working, and the values that guide us resonate with your brand and the people who work in your organization, contact us.
We work alongside companies to build authentic and lasting media relationships through structured and targeted PR strategies. We can share dozens of case studies to show you concretely the impact of our work.
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