Dal Negro, a historic Italian company founded in Treviso in 1928 following the acquisition of the Prezioso playing card factory and the establishment of the Bennati & Dal Negro Successori Prezioso playing card factory, has renewed its contract for PR and media relations services with Disclosers (https://disclosers.it/), An independent agency based in Milan that specializes in PR and media relations. 

The partnership will continue with the goal of helping Dal Negro strengthen its media presence and consolidate the brand’s position in the broader world of gaming and entertainment, while maintaining a central and recognized role in the production of playing cards.

Disclosers will continue to develop its PR, digital PR, and media relations activities, targeting both general-interest media and vertical and industry-specific publications, by highlighting the company’s collections, new products, partnerships, special initiatives, and corporate developments.

In recent years, Dal Negro has been working on a process of evolution that has allowed the brand to connect with different audiences, expanding its target market while maintaining a strong connection to tradition. 

A journey that goes beyond just the products themselves to include a broader reflection on the value of play as a shared, social, and cultural experience.

“Having the opportunity to continue working with a long-established company like Dal Negro is a particularly exciting project for us – say Jessica Malfatto and Stefano Tagliabue, co-founders and CEO and COO, respectively, of Disclosers – We’re talking about a brand that is part of the Italian collective imagination and that, at the same time, continues to invest in innovation, creativity, and the development of new forms of expression. Our goal will be to continue telling the story of this evolution, highlighting both the brand’s heritage and its ability to tap into contemporary sensibilities".