March 2026 - Edgewell Personal Care Italy, a multinational corporation that includes in its portfolio some of the most iconic brands dedicated to personal care, announces the renewal of its PR and Media Relations management assignment to Disclosers, PR agency.

The collaboration continues with the aim of consolidating the positioning of the group's brands, strengthening the company's presence in the Italian media landscape through targeted strategies to Wilkinson Sword, Intuition, Hawaiian Tropic and Bulldog Skincare.

The activity is part of a profoundly evolving context for the Personal Care industry, where competition is no longer played solely on functional performance, but on the ability of brands to intercept and represent the values of the contemporary consumer. 

The effectiveness of this narrative is found, in particular, in the ability to diversify communicative registers according to targets and objectives. For Hawaiian Tropic, the strategy has shifted from tanning aesthetics to skin health education, positioning the brand as an authoritative wellness ally in such publications as Elle e The Wom. Side Intuition, the team worked on the launch and positioning of new products, first and foremost the Complete Mini “on-the-go” razor, which found space in leading women's beauty magazines, print and online, and was featured in several key moments throughout the year. At the same time, for the men's segment manned by Wilkinson Sword e Bulldog Skincare, communications worked on redefining modern masculinity, linking brands to concepts of sporting resilience, precision, and British heritage (through prominent partnerships such as the one with IRONMAN, in the case of Bulldog Skincare, and withthe Atlassian Williams Racing F1 team in the case of Wilkinson Sword), dictating seasonal trends on GQ e Men's Health. The agency also focused on building an “informational” ecosystem, turning brands into sources of practical advice for generalist media, thus solidifying a reputation based on real utility for the end consumer. 


"Telling a multifaceted reality like Edgewell means intercepting changes in people's daily habits - they explain Jessica Malfatto e Stefano Tagliabue, co-founders and CEO and COO respectively of Disclosers - We will continue to work on building and consolidating the reputation of brands in the Italian market, aware that it is not just about communicating consumer products, but enhancing narratives ranging from body positivity to self-care, through a constant and authoritative media presence".