Disclosers, an independent PR and Media Relations agency, announces the renewal of the assignment by Genesi Company, a landmark company in the wellness world, with the international brand Balanced Body. 

The communication strategy deployed so far and confirmed for the future aims to enhance the role of Genesi Company and the Balanced Body brand, going far beyond simple product promotion. 

In fact, the agency has worked to build a narrative ecosystem capable of crediting the company, from a media perspective, as a relevant source of scientific and cultural popularization, debunking false myths and intercepting new targets. 

Proof of this is the massive coverage obtained in vertical and lifestyle publications concerning topics such as “Pilates for Men,” practice during pregnancy, or the discipline's role in stress and cortisol management. 

This is complemented by constant support at key moments for the company: from presiding over major trade fair events such as Rimini Wellness, where the company presented strong concepts such as “Pilates for Real,” to the launch of technological innovations such as the recent debut of Bravo Reformer, the world's first eco-friendly polywood.

"When a brand coincides with the very history of its industry, the communication challenge changes: it is no longer a matter of demonstrating why an organization exists, but of reiterating and consolidating why one is a point of reference - Jessica Malfatto and Stefano Tagliabue, co-founders and CEO and COO, respectively, of Disclosers, explain. This renewal confirms that our choice to work in depth, combining the technical precision required by product launches with the ability to create culture on topics such as physical well-being, is the right way to increase and protect our reputation in an increasingly noisy market".