Developing a PR activity at the national level, where one already has a solid base of contacts with media and journalists and where one knows the trends, habits and relational dynamics, is quite different from opening up to the foreign market, where, on the other hand, the tables are completely turned.
Precisely for this reason, a strong preparation is necessary, which starts from studying the market in which one wants to position oneself, researching strategic contacts, and exploring the topics that are most often covered and the way they are conveyed. In addition to this, it is also important to learn about cultural aspects that are crucial to building solid ties in the various countries where one plans to do PR work.
Why would a company need and benefit from setting up a PR strategy abroad?
These are just some of the reasons for such a choice:
- If you are looking for new opportunities in new markets
- If you open a new office abroad and want to tell about the impact you will have on the local area
- Whether the company has built strategic partnerships with foreign companies
- If you want to gain more credibility in the eyes of foreign investors who could potentially be interested in the company
In Disclosers, we started a few months ago to target the English-speaking market. with a dedicated team (composed of Carlotta Ruocco, PR Manager, Francesca Bellini, PR Specialist, and Chiara Urzino, PR Assistant) who are working with a view to doing research and developing the right strategies for those who want to open up to an international market from a Media Relations perspective.
In this article, Carlotta selected 5 relevant English-speaking media in the innovation sector (and reported some of the publications obtained by the team in its first few months of operation), which not only dictate trends in their target area, but also influence key markets such as the United States, the United Kingdom, Canada, Australia and Asia.
Forbes.com
The name speaks for itself, Forbes is undoubtedly on the podium of the most influential publications for business, entrepreneurship and leadership news, although there is no shortage of more consumer and lifestyle content (related to industries such as travel, food & bev, automotive and consumer goods).
The realities, in order to appear in the pages of this magazine, must bring unique and successful stories, relevant numbers and strong strategies resulting in measurable success.It is no coincidence, in fact, that the names that appear daily in the articles of this online media include industry leaders or prominent personalities in the public or private sectors, innovators, mentors, CEOs and entrepreneurs who have made their business idea a model to follow.
TechCrunch
TechCrunch is one of the most influential publications on the startup and VC scene, with global influences and content ranging from industry news (investments, partnerships, news and business developments) to startups, reviews, interviews with up-and-coming personalities, and coverage of the most important events in the European and global tech ecosystem. It is also a particularly relevant source for those interested in news regarding IPOs and deals such as M&A and acquisitions.
TechCrunch is always at the forefront of unearthing and anticipating market trends and knows how to give voice to the most influential benchmarks in this world. Companies aiming to be covered by TechCrunch's pens must be disruptive, differentiate themselves from competitors, share relevant numbers and capture investor interest, as well as, of course, move into the hottest sectors of the moment, such as AI, fintech, healthtech, cleantech and deeptech.
Tech.eu
Tech.eu is one of the best-known online publications for the European tech ecosystem. Focused on startup growth, investment, and innovation, it publishes content devoted to how tech companies are developing in Europe and is a key resource for anyone who wants to stay up-to-date on the dynamics of the European industry: primarily investors, startuppers, entrepreneurs, and VCs. Being covered by Tech.eu can be of value to a business, both in terms of brand awareness and networking, so much so that companies or startups must have significant relevance in the tech landscape to be considered by the editorial team. Capital raises, major acquisitions, business developments, and founder interviews may be proposed for publication.
The article Francesca Bellini obtained for VAIA: https://tech.eu/2025/01/06/turning-storms-into-sustainability-vaia-regenerates-nature-and-local-communities/
Entrepreneur (UK or USA)
This online masthead, available in UK and U.S. versions, is worth keeping an eye on, as it hosts content and contributions from professionals in a variety of fields, from small businesses to the most established. The content ranges from tips for founding a business to the best strategies for its success, but also covers the most common difficulties of launching a business and tips for overcoming them and how to best manage not only the flow of work, but also one's resources, the most delicate moments in the life of a business, and milestones. We move from leadership to marketing, from finance to the VC world, giving space to a parterre of esteemed and varied voices.
The article Chiara Urzino obtained for NextSTEP: https://www.entrepreneur.com/en-gb/technology/how-entrepreneurs-can-harness-the-uks-ai-action-plan-to/486288
EU-Startups
EU Startups is a leading online media outlet for anyone involved or operating in the startup world in Europe. Its importance, in fact, is linked to the publication's strong focus on small technology and innovative companies that are born and active in the Old Continent. There you can find insights into what is happening on the European scene, from capital raises to partnerships, but also product news and business milestones. It is an invaluable resource not only for entrepreneurs and investors but for anyone interested in the evolution of the industry: content, in fact, ranges from stories to market trends, not to mention interviews with founders, coverage of major events in the European tech scene and acquisitions.
The article Francesca Bellini obtained for Reefilla: https://www.eu-startups.com/2024/12/turin-based-reefilla-raises-e1-8-million-to-advance-sustainable-energy-solutions/
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Building a strategy that includes a presence in English-speaking media not only enables work on reputation and increased brand awareness, but can become a real strategic asset for companies that want to position themselves solidly in new markets, attract talent and increase brand trust.
If our approach-which we share through all our channels-the results we achieve, our way of working, and the values that guide us resonate with your brand and the people who work in your organization, contact us.
We work alongside companies to build authentic and lasting media relationships through structured and targeted PR strategies. We can share dozens of case studies to show you concretely the impact of our work.
You can write to us at [email protected]
Or you can fill out our contact form by clicking on this button.
