Annalisa Riggio of Pandemia Web Agency interviewed Jessica Malfatto, co-founder of Digital PR Pro: here is a brief "journey" inside the world of PR.

- How important is the press release?

- Do companies always have news to tell? What about at this time?

- What is the best way to interface with journalists and media? How to get noticed?

- How to achieve consistent publications?

These are just some of the topics that were covered in the interview.