PR and Media Relations for Companies in the Industry Education and training.

An international training institution with 54 campuses worldwide and a Milan office since 1996: already well-known in the audio industry, it needed to solidify its role as a center of excellence and break into a rapidly expanding sector—gaming. The collaboration began just a few days before Milan Music Week 2022, in a context with numerous partners where it was necessary to highlight SAE’s specific contribution.

Three areas of focus: press invitations and press releases regarding campus events (In conversation with, The Home of the Future, Meet & Play, Women in Music), press releases on career topics tied to Sanremo, Theater Day, and back-to-school, and educational newsjacking with teachers on hot topics related to AI in the creative industries.

Until 2024, the media portrayed Talent Garden as a pioneer in coworking, even though its core business had shifted to training: 19 campuses, 64,000 professionals, and Europe’s first AI Academy, ranked by *Time* among the top 100 edtech companies in the world. The strategy worked exactly over this timeframe.

Differentiated positioning of spokespersons by media target audience—Davide Dattoli for business and economics, Giuseppe Mayer for consumer issues and current events, and the Academy Director and the community for testimonials—plus corporate news featuring market data, newsjacking, and partnerships (Microsoft, Google Cloud, TikTok, Var Group) used to drive the narrative.

Over 4,000 enrolled students and more than 24 million in revenue spread across seven institutions—from RUFA to SPD, from the Saint Louis College of Music to the CIELS Group, Ferrari Fashion School, MADE, and CAST. Since late 2023, the goal has been to build brand awareness in Italy before expanding internationally, while simultaneously promoting both the Group’s image and the initiatives of the individual schools.

Three parallel tracks—corporate storytelling about growth, in-depth features on individual schools, and informative content related to current events—with a reverse editorial approach: we start by identifying the publication to be involved, study its language and recurring themes, and only then develop the proposal.

Luca Mastella is the founder of Learnn, a streaming platform dedicated to developing digital skills. Since 2023, we have been supporting the company’s PR efforts with the goal of positioning Learnn and its CEO as authoritative leaders in the industry.

We worked on positioning Luca Mastella as an expert voice by building a consistent media presence. Through interviews, articles, and podcast appearances, we developed a cohesive narrative on the topics of digital marketing and training, which strengthened the platform’s and its founder’s positioning in the digital training landscape.

In a rapidly evolving training market and a post-pandemic context in which companies were seeking new approaches to attract talent and manage change, the challenge was to establish the platform as a leading cultural and training hub in Italy: culture and creativity—not merely as a form of personal enrichment, but as tools for corporate wellness, organizational innovation, and the development of new skills—while simultaneously increasing visibility and enrollment in the program offerings, ranging from lectures by renowned experts to executive programs.

Six parallel lines: thought leadership An editorial on cultural welfare and corporate training; Master Classes featuring leading figures from the cultural scene; advanced training with the 2nd Executive Program in Publishing and Digital Media, in partnership with POLIMI Graduate School of Business; experiential formats such as "How a Book Is Born" and the writing and meditation weekend at the Sanbo-Ji Zen Monastery in Berceto; Young Initiatives featuring artists such as Eugenio in Via Di Gioia as headliners; digital engagement, with an Instagram Live on the new frontiers of publishing.