Communicating the Energy Transition to the Media
Disclosers is an independent PR and media relations boutique based in Milan, founded in 2018. We work across multiple sectors; in the energy sector, we support startups and companies in the fields of electric vehicle charging, energy efficiency, biomethane, and renewables with press office services, corporate communications, and thought leadership. Here are five case studies (Daze, Inewa, Digiwatt, Reefilla, and Tabo Energia) covering investment rounds, industry partnerships, and product launches.
Daze
Background and Objectives
To strengthen the Daze brand's leadership in the Italian market for electric vehicle charging systems and accelerate the energy transition in both residential and non-residential settings.
The company aimed to raise significant capital to support technological development, strategically position itself in the hospitality and tourism sector, and expand its business offerings toward an integrated energy ecosystem.
Strategy
Capital Increase and Corporate Growth
Announcement of the closing of a 15 million euro funding round for the development of charging infrastructure, with leading investors such as CDP Venture Capital and the EIC Fund. The narrative highlighted the company’s technological innovation through interviews with its co-founder.
Hospitality and Sustainable Tourism
Promoting charging solutions for hotels, addressing the issue of electric cars on vacation, and making it easier to charge vehicles at hotels to alleviate travelers’ range anxiety.
Distribution Partnerships
Signing of a strategic agreement with the retail giant Autotorino, which has chosen Daze as its official supplier of charging stations to promote sustainable mobility.
Research and Circularity · ReLife4PCBA
Participation in the European ReLife4PCBA project, led by FAE Technology and funded by a non-repayable grant of 0.7 million euros from the EU, focused on the recovery and circular remanufacturing of electronic circuit boards in collaboration with other companies in Bergamo.
The Evolution of the Energy Ecosystem
Diversification of our product offerings beyond traditional charging (wallboxes), including energy storage systems, solar inverters, and energy management systems for sustainable home management.
Results
Business and General-Interest Press · Tier 1
Extensive and ongoing coverage in major national publications, including radio interviews on Radio24 and significant coverage in the local Bergamo press.
Lifestyle, mobility, and verticals
Articles and special features in niche publications covering electric mobility and energy, with international coverage.
Inewa
Background and Objectives
To position ourselves in the Italian market as a premier partner and strategic advisor to help companies reduce CO₂ emissions and limit energy consumption amid a severe energy crisis.
At the same time, the communication strategy was intended to promote the ecological transition through concrete case studies, highlight the Elevion Group’s international expansion, and manage key governance and business expansion milestones in the media.
Strategy
Founder's Story and Corporate Growth
A story about the remarkable career path of the very young manager, CEO of Inewa, who has joined the Executive Board of the Elevion Group. The corporate announcement also highlighted job creation, with the announcement of new job openings for renewable energy experts in Italy.
Circular Economy and Biomethane · Trento Project
Dissemination of the results of the landmark cross-border project with Bioenergia Trentino, aimed at producing biomethane from the organic waste of 300,000 people to power the entire bus network in Trento.
Digital and Sustainable Agriculture
Announcement of a strategic partnership with the xFarm platform to digitize over 1,000 hectares of farmland as part of the Agriculture 4.0 initiative, thereby facilitating the sustainable production of advanced biomethane.
Governance and Corporate Evolution
Communication management for the appointment of the new CEO, who took over three years after the company’s founding to lead its industrial development.
Large-Scale Cogeneration Plants · SIOT-TAL
Announcement of a cross-border agreement for the operation of seven cogeneration units along the SIOT-TAL pipeline in northern Italy, improving the energy efficiency and energy independence of Central Europe.
Results
Business and General-Interest Press · Tier 1
Excellent press coverage, including articles and interviews in major national newspapers—extensive print coverage in Forbes, the supplements of *Corriere della Sera*, *Repubblica Green & Blue*, *La Stampa*, and *Il Sole 24 Ore*—as well as appearances on national programs on Radio24.
Vertical and Local
Consistent coverage in energy publications and frequent coverage in the local press in the Northeast.
Digiwatt
Background and Objectives
Launched amid the energy bill crisis, the challenge was to position the app as the ultimate tool for reducing electricity waste.
The goal was to help individual consumers and communities analyze, understand, and reduce their energy consumption, thereby promoting efficiency and self-consumption over the long term, including within the context of Renewable Energy Communities (RECs).
Strategy
Launch of the Anti-Crisis App
Positioning Digiwatt as a virtual smart meter powered by artificial intelligence for home energy monitoring and conservation.
"New Year's Resolutions" Awareness Campaign
A national PR campaign with a strong educational focus—six resolutions for a year dedicated to conscious and sustainable energy consumption—featuring practical tips for reducing household and electricity waste.
Promotion of Energy Communities
Announcement regarding Digiwatt as a pioneering application for the smart management of self-consumption within the new CERs, in line with developments in current regulations.
Thought Leadership
Highlighting the spokesperson’s technical and managerial skills through television interviews and opinion segments.
Results
Business and General-Interest Print Media and TV · Tier 1
Significant television and multimedia coverage on Sky TG24 (the "Innovaction" and "NOW" segments), bylined analyses on Econopoly, and extensive print and online coverage generated by AdnKronos.
Lifestyle and Vertical Categories
Targeted coverage in digital and green economy publications, with specialized interviews on radio and TV.
Reefilla
Background and Objectives
To establish Reefilla as the leading innovator in portable, on-demand energy: energy everywhere.
The objectives of the announcement were to highlight a massive capital increase, promote the creation of a center of expertise for the regeneration of end-of-life batteries, and launch a portable electric power generator capable of replacing fossil-fuel generators.
Strategy
Financial Growth and Equity Crowdfunding
Announcement of the closing of a €4.5 million funding round—with strong support from CDP Venture Capital and international exposure—along with the launch of an equity crowdfunding campaign on Mamacrowd to accelerate the company’s scale-up.
Circular Economy and Research · R-Lab
Announcement of the opening in Turin of the R-Lab, a competence center with an initial investment of 500,000 euros dedicated to the advanced analysis, reconditioning, and second-life use of used electric vehicle batteries, attracting young talent.
Product Launch · Voltab
Launch campaign for Voltab, the first portable, silent 100% electric generator made in Italy from recycled materials. Positioned as a power bank for electric cars with a 30 km emergency range, it is also marketed as a replacement for gas-powered generators in outdoor and boating settings.
International Relations
Coordinated media coverage in European and British venture capital publications to expand the brand’s visibility across the continent.
Results
Business and General-Interest Press · Tier 1
Systematic, nationwide coverage, with in-depth reports on Green & Blue, Italian Tech, and Turin news; the Corriere’s feature on the battery-saving power bank; and extensive agency footage.
International Tech and VC Firms
Significant coverage in leading European publications on venture capital and innovation.
Lifestyle, Boating, and Vertical Shots
Ongoing coverage in startup and green publications, as well as in boating industry magazines, which have highlighted the use of the clean, portable generator on board.
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