Corporate, Retail, and Digital Expansion
Teddy Group
and objectives
Global Retail Expansion
To promote the Group’s ambitious international growth plan through the media, with the goal of exceeding 1,000 physical stores worldwide by 2026, starting from a base of over 900 active stores by the end of 2025.
Digital Acceleration and Omnichannel Strategy
Communicate strategic investments in the technological evolution of e-commerce as a key driver of international growth and the modernization of operations.
Thought Leadership and Employee Benefits
Position the Group’s top executives—the CEO, the Director of Development, and the Digital Director—as thought leaders in the industry, highlighting the corporate identity rooted in people and family well-being.
A Well-Defined Brand Purpose
To explore and promote the connection between clothing, self-expression, and well-being, in line with the company’s philosophy: «To clothe the world in beauty and warmth, fostering personal fulfillment.».
Corporate Retail Communications
Publication of news articles and industry interviews highlighting the Group’s solid business model—which closed out 2024 with revenue of 735 million euros, equivalent to 1.18 billion in global sell-out —announcing plans for 120 new store openings and over 260 new hires in 2026.
Global Technology Partnerships
Strategic announcement of the complete replatforming of the e-commerce infrastructure for the Group’s four brands through a global partnership with Shopify, aimed at integrating artificial intelligence and cloud-native scalability on both the front end and the back end.
Survey: «Your Idea of Beauty»
Design and development of an opinion survey conducted by Disclosers, which surveyed 5,794 respondents—92.3% of whom were women, with a focus on Millennials and Gen Z—to scientifically analyze the identity-based and emotional relationship between Italians, fashion, and feeling good about themselves.
Brand Humanization and Employee Welfare
Media outreach on concrete welfare measures to support families (health care, baby bonuses, company-sponsored daycare, summer camp vouchers), and on the company’s food drive «1,000 Hands for 2,000 Smiles,» which involved 257 employees and collected 885 kg of food for the communities of Rimini, Bologna, and San Marino.
Exceptional and continuous coverage during the first six months of 2026: a total of 112 publications.
Publications in the first quarter, with 42% Tier 1 publications and over 47 million unique users
posts in the second quarter, exceeding 60 million unique monthly users
Increase in monthly unique users in the second quarter
Estimated online views compared to the previous quarter
Ongoing coverage in *Corriere della Sera*, *QN - Quotidiano Nazionale* (featuring CEO Alessandro Bracci on the *Money VibeZ Stories* vodcast), *Italia Oggi*, *Pambianco News*, *Largo Consumo*, and television news programs such as *TGR Emilia Romagna*.
The digital transition has received extensive coverage in specialized publications on retail, mass retail, and innovation: GDOweek (featuring interviews with Luca Binci), Tech From Retail, Touchpoint, and Technoretail.
Widespread coverage in local newspapers—Il Resto del Carlino, Rimini Today, Chiamamicitta.it—of solidarity initiatives and food drives throughout the Emilia-Romagna region.
EN 
IT