Coldwell Banker Global Luxury Italy: Anticipating Market Trends Before Major Changes Occur
A highly prestigious international real estate brokerage network. In the midst of the pandemic, the challenge was to consolidate its authority in the Italian market by positioning the brand as a leading authority on new housing trends (remote work, the desire for spacious living areas) while simultaneously supporting an ambitious business plan for national expansion.
We have established parallel communication channels to highlight the brand's evolution and its drive for innovation—from the expansion of our network to our technology partnerships, and on to publishing and agency design.
Announcement of the opening of 20 new real estate agencies by 2021 and a recruitment campaign for more than 200 new real estate agents.
Partnerships with Casashare for big data market analysis and with Casavo for instant buying.
Launch of the first Italian edition of Homes & Estates Italy magazine and its role as an opinion leader on real estate migration trends: the exodus from cities to farmhouses, villas in Puglia, and historic estates in Tuscany and on the Island of Elba.
Grand openings in key locations: the Think Tank agency in Syracuse and the Rimini branch, featuring an exclusive concept by Bertone Design.
Extensive and ongoing media coverage throughout the two-year period, with a consistent presence in Italy’s most influential media outlets.
A consistent and high-profile presence, featuring industry analysis in print and online, in-depth coverage of the end of the studio apartment era, a focus on recruitment, and extensive print special features.
High-impact cover stories on iconic design and tourism publications: from the feature on the Bertone Design collection to special editions on villas on the Costa Smeralda, right through to farmhouses for remote work.
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