We tell the media about the brands of the
travel and hospitality
Disclosers is an independent PR and media relations boutique based in Milan, founded in 2018. We work across multiple sectors; in the travel industry, we work with companies in travel tech, hospitality, and sustainable tourism. Here are five case studies: BizAway, Utravel (Alpitour Group), Hotiday, INDI, and Mangia’s Resorts, including background, objectives, actions, and PR and business results.
BizAway
Sharing the story of a scaleup's growth with national and international media
The challenge was to demonstrate that process digitization and flexibility could serve as strategic levers for optimizing costs and streamlining the organization of business travel.
The PR objective was to support a massive expansion in Europe and beyond and to position the proprietary platform as the technological benchmark for managing business travel flows.
Large-scale promotion of BizzyFlex, the proprietary policy that offers 80% refunds for last-minute cancellations. Enhancement of the Travel Risk Management module in collaboration with Europ Assistance and Riskline to map global risks in real time.
Announcement of the company's expansion outside Europe with a Dubai office (in partnership with Seed Group) and consolidation in the Iberian market through the acquisition of the Spanish scale-up Aervio and the business travel division of Next Generation Travel.
Partnership with Telepass for booking flights via the app, integration with Hokodo for "Buy Now, Pay Later," and the launch of BizzyPay, the company's proprietary corporate payment card platform.
Highlighting our B Corp status and our partnership with Green Future Project: calculating and offsetting CO2e emissions from travel using certified credits and planting mangroves through Eden Reforestation Projects.
Announcement of hiring plans (150 hires in 2023, 45 in 2024, over 100 in 2025) and new C-level appointments: Luis Vazquez Espiga, Fabio Bianchi, Loredana Andrello, Dario Rizzo.
The integrated campaign has firmly established BizAway as a leader in travel technology in the markets where it operates.
Utravel
Eradicate the traditional concept of agency and rewrite Gen Z's journey.
We sought to explore how Gen Z and Millennials approach travel by sharing stories of experiences with a profound local and social impact.
The PR objectives were aimed at supporting an ambitious business plan and establishing the brand as a leader not only in tourism but also in culture and ethics.
Official announcement of the transition to a Benefit Corporation (February 2023), with statutory objectives focused on social impact, ethical tourism, and the protection of local communities.
Remote Work Pilot Project with Creative Harbour: Workations for people under 30 in exclusive villas in Fuerteventura and Marrakech, combining productivity and networking.
Statistical studies on trends among young travelers, featuring key concepts highlighted by the media: Notriphobia and the psychographic profiling of Gen Z.
Visually striking campaigns: in Milan, divers, park rangers, and swimmers have been spotted in the subway; in Turin, urban mirrors are being used to boost young people’s self-confidence.
Partnership with Coinbar to purchase travel packages using cryptocurrency, capitalizing on the financial digitalization of younger generations.
The PR campaign generated significant buzz among younger generations, placing leaders and startups in the most widely read and influential national media outlets.
Hotiday
Vacant rooms are one of the most significant long-standing inefficiencies in the hospitality industry. Hotiday turns them into revenue.
The focus centered on the story of a disruptive business model: the instant purchase of unsold room blocks from traditional hotels, enhanced with high-tech features and marketed centrally under a standardized brand.
The PR objective was to communicate the model’s effectiveness to partner hotels (reliable and incremental cash flow) and position the startup as a European travel-technology company capable of attracting capital for international expansion.
Sharing data and insights on optimizing room capacity: The Hotiday model generated 5 million euros in incremental revenue for partner hotels in 2025 alone.
The partnership with the ABC Group has generated more than 500,000 euros in additional revenue over two years and a 7% jump in the occupancy rate of affiliated facilities.
Selected as one of the 12 scaleups in the Endeavor Elevator program at OGR Turin, and in May 2025, a 5.5 million capital increase led by P101 SGR for the first global decentralized hotel in Europe.
Vittorio Gargiulo and Federico Di Carlo as experts in the digital hospitality industry: the Healiday concept, the integration of AI, flexible stays, and top summer destinations in Italy.
NEXT
A community app that safely connects travelers with local cultures and creators.
The challenge was to launch a new digital ecosystem aimed specifically at solo travelers.
The PR campaign was designed to position the startup in the Italian and international markets as an ethical and technological alternative to mass tourism, promoting a philosophy of responsible, slow travel known as JOMO, or the Joy of Missing Out.
The launch campaign received very strong media coverage right from the start, positioning the brand as a pioneer of a new era in travel.
Official announcement (February 2025) of the app, which is based on a unique matchmaking algorithm, described as the birth of the first true "slow tourism" community for travelers and creators.
Unconventional travel guides and information packages for spring holidays and the summer season, featuring 5 alternative itineraries off the beaten path.
The co-founder as an authoritative voice in the tourism economy: slow tourism as an opportunity for sustainable employment, the protection of the local environment, and flexible work models.
Targeted campaigns in the foreign press to showcase Italian travel-tech excellence in Europe and beyond.
Mangia's Resorts
Complete the repositioning toward top-tier hospitality as global tourism resumes.
With the post-pandemic resurgence of global tourism, the strategic challenge was to carry out an ambitious repositioning plan toward luxury hospitality.
The PR objective was to communicate the 5-star transformation of key properties in Sicily and Sardinia, highlight the co-branding with international hospitality giants, and position the group’s culinary and educational offerings as a model of Mediterranean culinary excellence.
Announcement of the opening of three new 5-star resorts for summer 2023, including the renovation and reopening of the Torre del Barone Resort in Sciacca and the Brucoli Resort.
Announcement of the agreement for Mangia's Brucoli Resort to join the Autograph Collection, placing the Italian brand at the center of international luxury tourism.
The eighth edition of Mangia's Academy, in collaboration with CAST Alimenti, brought together over 200 hospitality professionals and culminated in a conference and a major press trip to Sciacca focusing on Sicilian convent pastries, featuring Iginio Massari and Nicola Fiasconaro.
Organization of a dedicated press tour with selected journalists specializing in lifestyle, travel, and food: a first-hand experience of the resorts, dining options, and the local area, to support the narrative of the resort’s transformation into a 5-star property.
Positioning the culinary offerings of Donna Floriana and Chef Gambuzza as a defining feature of a luxury stay, with in-depth coverage of founder Antonio Mangia.
The PR campaign and the major event in Sciacca have repositioned Mangia's as one of Italy's top luxury resorts.
Most Notable Media Coverage
Trade, local, and digital media: ensures high reach and widespread presence in the travel, hospitality, and lifestyle sectors.
Prestigious media outlets (travel, business and finance, lifestyle, and international) that lend the brand authority and a strong market position.
They build a well-proportioned pyramid: it is this form, not the individual item, that builds a reputation.
We Build a Reputation in the Travel Industry and in the hospitality industry
We don’t settle for one-off media appearances: we build authentic relationships with the media through PR strategies that deliver tangible results. Tell us about your goals, markets, and seasonal trends—and we’ll show you how we’d apply our approach.
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