Case Study · Wellness, Health & Fitness

PR, media relations, spokesperson placement, and events for health studios, fitness brands, and mindful movement brands

Wellness: From Method to News,
From founder to opinion leader

Four projects illustrate how we turn a training method, a new B2B product, or the opening of a studio into news stories that business, lifestyle, and wellness publications choose to publish: experiential press days, data and trends, recognizable spokespersons, and ongoing editorial coverage.

View the case studies Let's talk about your brand
The segments we serve
Premium Health StudioAthletic TrainingFitness EquipmentPersonal brandingProduct SustainabilitySports SponsorshipEvents & Press DaysInfluencer Engagement
4
wellness projects managed by the agency
2023→26
ongoing relationships with editorial offices
04 · Where We Left Off

Media Publications That Matter to the Wellness Market

D La RepubblicaStyle · CorriereVanity FairGQElleMarie ClaireMen's HealthGazzetta dello SportMyFitnessMagazineANSAIl GiornaleThe 24 Hour SunMilan FinanceTGCOM 24Italy Today
Design and ContractWboxSuiteSnap ItalyStayPilatesDaily NETInside MarketingSports Business ManagementTodayIl GazzettinoLa Tribuna di TrevisoANSA Lifestyle
The Base

Wellness, fitness, and local print media: these ensure volume and continuity among professionals and practitioners.

The tip

Business and general-interest media outlets—Il Sole 24 Ore, Milano Finanza, TGCOM 24, ANSA—that lend credibility with investors, partners, and hotel chains.

Lifestyle and Sports

Lifestyle and sports go hand in hand: that’s where a method becomes both desirable and credible. Together, they form a well-balanced pyramid.

01 · Background

In the wellness industry, credibility is earned by having key target audience members try the method for themselves, not by simply describing it.

Lifestyle, sports, and business newsrooms receive daily pitches for new workout formats, equipment, and studies. They all look alike. What sets a health and wellness brand apart is its ability to make its method verifiable: letting journalists and content creators experience it firsthand, backing it up with scientific evidence, and entrusting it to recognizable spokespeople.

That is why we are working on three parallel tracks: corporate communications, which brings funding rounds, revenue figures, and media coverage of the business, experience and firsthand knowledge, featuring a press day, events, and influencer engagement, and Positioning of Spokespersons as an opinion leader on health and fitness issues. It is the combination of these three factors that builds one's reputation.

Disclosers is an independent PR, media relations, and influencer marketing boutique based in Milan, founded in 2019. We work across multiple sectors; in the wellness Let's follow Health Studio, a brand of the fitness and companies in the well-being including a press office, experiential press days, spokesperson placement, and events.

Here are four case studies (Ydun, Genesi Company/Balanced Body, GS Loft, and Fluidra/Piscine Laghetto) from 2022 to 2026.

Corporate

Funding rounds, business plans, new locations, and partnerships: credibility among investors, partners, and industry professionals.

Method

Press Day, Fitness Instructors, and Trends: From Cortisol to Pilates for Men, the Brand Becomes the Go-To Authority on Wellness.

02 · Case Studies

Four brands, four different strategies

From the launch of a premium health studio to the consolidation of four years of market leadership: the industry segment, the company’s maturity, and its business objectives determine the nature of its relationship with the media.

01 Ydun · Health Studio Premium · Brand Launch & Funding Round

Introducing a new premium wellness player to the Italian market

Ydun is an innovative company in the health and wellness sector that offers a cutting-edge approach to physical well-being. The collaboration began during the funding round, which was aimed at launching the brand and opening its first health studio in Milan.

The goal was to introduce Ydun to the Italian market by positioning it as a new premium player in the wellness sector, highlighting both the innovation of the method and the vision of founder and CEO Christian Blomberg.

Interno del primo health studio Ydun a Milano
Brand and Founder

Positioning the brand and its founder through press releases and interview opportunities with business, lifestyle, and wellness media outlets.

Experiential Press Day

An event designed to give journalists and content creators a firsthand experience of the Ydun method.

Influencer Engagement

A targeted initiative launched subsequently, with the goal of increasing awareness and credibility.

21

publications obtained

33%

in Tier 1 publications

6

months of activity

Results

In 6 months, we published 21 papers, 33% of which appeared in Tier 1 journals.

National media, business and finance publications, and wellness-focused publications

The coverage included national media, business and finance publications, and wellness-focused outlets.

The 24 Hour SunMilan FinanceItaly TodayGazzetta dello SportMyFitnessMagazine
02 Genesi Company & Balanced Body · Brand Management · Pilates · 2023–2026

To strengthen the leadership of Pilates in Italy and expand its audience

A leading brand management company in the promotion of Pilates in Italy and a partner of the prestigious international brand Balanced Body. Recognized as the organization that imported and widely disseminated the method, its main challenge has been to consolidate its market leadership at the national level.

Alongside the company’s economic and business growth—supported by a business plan that enabled the company to target and exceed 4 million euros in revenue—the communication strategy aimed to position the brand as the leading scientific and trend-setting reference point for the conscious lifestyle movement.

The strategy focused on breaking down historical stereotypes associated with the discipline, successfully expanding its audience to include male athletes, elite athletic training, pregnant women, and the luxury hotel sector.

Il team Genesi Company e Balanced Body
Corporate and Luxury B2B

Communication of financial growth targets under the leadership of Emiliano Cais. At the same time, positioning the Pilates Reformer as an exclusive, top-tier service for the wellness areas of luxury hotels.

Product and Sustainability

A press release highlighting the benefits of revolutionary back-health tools such as Spinefitter and announcing the 2026 launch of Balanced Body’s Bravo Reformer—the world’s first Pilates machine made from eco-friendly polywood—which addresses consumers’ growing concern for sustainability.

Elite Sports Partnerships

Official sponsorship in 2026 of the prestigious women’s volleyball team Prosecco DOC Imoco Volley Conegliano, highlighting the scientific role of Pilates in high-level athletic training and injury prevention for professional female athletes.

Trends, Lifestyle, and Major Events

Celebration of Balanced Body’s 50th anniversary and the 100th anniversary of the Pilates Method in May 2026 with a major event in Milan. A strong and consistent presence as a key player at Rimini Wellness.

Spokespersons and trainers as opinion leaders

Positioning of company spokespersons and leading trainers, such as Marta Bellesso, on key topics related to the mindful movement.

Reduction in Cortisol and StressPilates & Padel · PadelnessPilates for MenBenefits During PregnancyMenopause
Results

The PR campaign generated extensive and ongoing media coverage over the four-year period, firmly establishing the brand in Italy’s most influential media outlets.

Business and General-Interest Press · Tier 1

A consistent and high-profile presence, featuring *Il Giornale* in both its print and online editions for the method’s centennial, leading local newspapers, and a regular workout column in *Men’s Health*, with Marta Bellesso named Trainer of the Month.

TGCOM 24 FinanceANSA LifestyleD La RepubblicaIl GiornaleStyle · Corriere della SeraVanity FairMarie ClaireGQElleTodayMen's HealthIl GazzettinoLa Tribuna di Treviso
Lifestyle, Design, and Vertical Markets

High-impact features in publications specializing in fitness, design, and contract design.

Design and ContractWboxSuiteSnap ItalyMy Fitness MagazineStayPilatesDaily NETInside MarketingSports Business Management
03 GS Loft · Biohacking & Longevity · 2022–2025

Focus on brands and, above all, personal brands

A club dedicated to physical and mental well-being, founded by Giacomo Spazzini, a biohacking coach, and based in Desenzano del Garda. We alternated between lifestyle articles on longevity and physical fitness and corporate content on the company’s growth, positioning the founder and the brand as Italy’s leading authority on biohacking.

The press event for the opening of the Milan office at Ceresio 7 and immersive experiences for creators - Biohacking Experience e Superfast Program - They turned their firsthand experience into a story, which even made it onto the cover of *Men's Health*.

Giacomo Spazzini in copertina su Men's Health, febbraio-marzo 2023

The cover of Men's Health, marking the launch of the "Trainer of the Month" column.

Post Instagram di Giacomo Spazzini sul percorso di biohacking coaching in GS Loft

Social media coverage of biohacking coaching programs: creators and guests document tests, protocols, and results.

308

publications

54,5%

Tier 1 ratio

1

Men's Health cover

Read the GS Loft case study →
04 Fluidra · Laghetto Pools · press event · 2025

An in-person event that turns into a dialogue with the press

A multinational company in the swimming pool industry. For the launch of Piscine Laghetto’s new CITY above-ground pool at the Torneria Tortona in Milan, we organized an event designed to make attendance worthwhile: a “save the date” notice sent more than a month in advance, follow-ups up to two days before the event, and information tailored to the editorial teams’ schedules.

To wrap up, there was a direct discussion between the journalists and the group’s marketing manager to explore the project, the Fluidra ecosystem, and industry trends.

Evento di presentazione della piscina CITY di Piscine Laghetto
126

publications

10

journalists in person

Read the Fluidra case study →
03 · The Method

How We Work

We combine these six levers in varying proportions depending on the segment, the company's maturity, and the current business climate.

01

Press Day and Method Demonstration

Journalists and content creators experience the training firsthand: first-hand experience is the most compelling argument.

02

Corporate events and rounds

Funding, business plans, revenue figures, and new store openings covered as industry news by business media outlets.

03

Founder and opinion-leading trainer

CEOs, spokespersons, and leading trainers recognized as authoritative voices on health, stress, and physical activity.

04

Product Innovation and Sustainability

New equipment, eco-friendly materials, and documented benefits presented to the design, contract, and fitness sectors.

05

Sports Sponsorships and Partnerships

Elite teams and athletes as scientific proof of the method—from performance to injury prevention.

06

Trade Shows, Anniversaries, and Influencers

Rimini Wellness, centenarians, and major events serve as editorial focal points; influencer engagement amplifies their reach.

05 · Let's Work Together

The reputation of a wellness brand It is built by having people try out the method

We don’t settle for one-off communications: we build authentic relationships with the media through PR strategies that deliver measurable results. Tell us about your approach, business goals, and target audiences—we’ll show you how we’d apply our approach.

[email protected]9 Via Alberico Albricci, MilanMon–Fri 9:00 a.m.–6:00 p.m.
Request a Comparison

The data will be used solely to respond to your request. Read the Privacy Policy

en_USEN
it_ITIT en_USEN