Rinaldi 1957, among the benchmarks in the distribution of high-end Wine & Spirits, announces the renewal of the assignment to Disclosers, a Milan-based PR agency, to manage PR, Digital PR and Media Relations activities.

Founded in Bologna in the late 1950s, Rinaldi came under the control of the Sassoli de Bianchi family's Buton Group in 1983. Ten years later Giuseppe Tamburi, part of the family, took over ownership, relaunching the company through a human centric entrepreneurial vision. Today Rinaldi is among the leading players in the industry with more than 150 Italian and international brands in its portfolio, more than 200 active agents, 4 area managers and a turnover of more than 22 million euros.

The renewal of the assignment consolidates a communication path that accompanied a crucial junction in the company's recent history: the rebranding launched in February 2025. A new visual and value identity that celebrates “kindness” and puts people at the center of the corporate culture, reinforcing the company's positioning in major national and international trade and generalist publications.

The strategy also presided over new consumer and contemporary mixology trends, enhancing brands capable of intercepting trends - such as Santa Ana Pomelo Gin, an expression of the movement low alcohol, and Yu Black Lemon, a Japanese-inspired French gin-along with projects that enhance the Italian territory, such as Distilleria Alma with Rum Mater produced from sugar cane grown in Sicily.

Alongside the media narrative, the collaboration was developed through Experiential formats aimed at journalists and creators, including press trips, immersive events and original projects such as “Sip & Scent” for Don Papa, which combined mixology and artistic perfumery, helping to strengthen the reputation and recognition of the brands in the portfolio.

"Telling a reality like Rinaldi 1957 means giving voice to an entrepreneurial story capable of innovating while respecting tradition - Jessica Malfatto and Stefano Tagliabue, co-founders and CEO and COO, respectively, of Disclosers, explain. –. We will continue to work on building and consolidating the reputation of the organization, knowing that the activity is not limited to communicating a product, but promotes a culture of conscious and quality drinking through authoritative storytelling ranging from lifestyle to insights on market trends.”.

“In Disclosers we have found a pro-active and dynamic partner who supports us extensively in every project, with a strategic vision capable of making the most of our identity and brands.” - declares Valentina Ursic, Marketing Director of Rinaldi 1957 “We are happy to continue this collaboration, following up on the path that has allowed us to explore new paths of communication for our brands over the past year through tailor-made experiences and activities.”.

The partnership for 2026 aims to further strengthen Rinaldi 1957's positioning in the Wine & Spirits landscape, enhancing the innovation, territory and culture of each product in an ever-evolving market.