Serenis, an accredited digital medical center that has become a leading institution in Italy for mental and physical well-being, announces the renewal of its contract for the management of PR and media relations activities with Disclosers, an independent PR boutique based in Milan.
Serenis (https://www.serenis.it/), specifically, offers services in psychotherapy, psychiatry, nutrition, coaching, psychological support, and general medicine—all online—along with over 3,000 carefully selected and specialized professionals (psychotherapists, nutritionists, and doctors). It does so with a mission: to make physical and mental well-being more accessible by addressing the economic, technological, social, and cultural barriers that prevent people from seeking help.
Through the app, you can manage your entire journey—from booking individual appointments and chatting with your healthcare professional to accessing services such as journaling, personalized nutrition plans, and your health records.
The partnership continues with the goal of strengthening Serenis’s market position, and the renewal is based on a media narrative that has successfully accompanied the company’s profound evolution, placing its mission at the center of the cultural debate and the agenda of the leading national, business, and industry media outlets.
The PR work carried out by Disclosers has also resulted in support for key strategic launches, such as the introduction of nutrition and general medicine services (Serenis Medicina), which were presented to the press as concrete solutions to the need for accessible and continuous care.
In addition, great emphasis was placed on the company's financial stability.
Finally, another area of focus was on transforming Serenis’s data and clinical expertise into powerful tools for raising public awareness.
In fact, the agency has developed narrative projects that shine a spotlight on often-overlooked issues and has supported the brand in its efforts to normalize mental health in various contexts (including some that are entirely new).
"To tell the story of Serenis’s evolution is to witness a profound cultural shift - they explain Jessica Malfatto e Stefano Tagliabue, co-founders and CEO and COO respectively of Disclosers - Renewing this partnership for the fourth consecutive year fills us with a sense of responsibility, because it allows us to give a voice to an organization where technological innovation and clinical excellence truly serve the causes of accessibility and inclusion".