6 strategic areas for your reputation
Media Relations
Governance of corporate visibility and credibility
The risk
Reputation is not decided within the walls of an office: it is built in the media, on the pages of newspapers, in public conversations and in the perceptions of clients, potential clients, partners, investors. Without firm guidance, your brand is at the mercy of others' interpretations. Not presiding over information means ceding to others the power to define who you are and what you are worth. We work to return that presidium to the company with relevant, consistent, on-target media coverage.
Our method
We don't just seek visibility. We apply strategic rigor to turn your assets into news, using Press releases impactful and Media alert only when the message is encoded to work.
- Presence analysis: Mapping media footprint and reputational fragilities.
- Narrative architecture: Defining the communicative pattern and key messages.
- Newsjacking activities: We monitor news flows to include comments and opinions of key figures in the company within relevant media contexts.
- Relations with Tier 1: direct relationships with influential media, journalists, and opinion leaders.
- Dynamic monitoring: Continuous monitoring of public sentiment and tactical adjustments.
Not only that. We organize press tours, press conferences, meetings with journalists, product seeding, and events dedicated exclusively to the press.
For which companies
Complex brands and organizations that view their credibility as an asset (including financial) to be protected, managed, and enhanced.
PR and Digital PR
Beyond traditional media
The challenge
It is not enough to limit yourself to coverage in traditional media. To build a solid reputation today, you need to convey stories and news to new digital ecosystems: industry podcasts, author newsletters, KOL channels, and virtual communities where the opinions of your most attentive stakeholders are formed.
Our method
- New media presidium: Identifying and engaging newsletter editors and podcasters who drive the discussion in your target market.
- Digital (and non-digital) relationship development: building a direct dialogue with new information media to ensure a constant and authoritative presence.
- Contents: production of narrative materials ready for reception by newsletters, podcasts and vertical portals.
- Multichannel storytelling: adaptation of corporate messages for different languages, turning a news story into valuable content for each platform.
- Strategic integration: Synchronization of public relations activities with the brand's digital presence to maximize public trust.
For which companies
Organizations that want to actively preside over the new centers of "information power."
Thought Leadership
Building authority and credibility in your industry
The challenge
In today's market, a company's authority comes (also) through the authority of its top management. It is not enough for the company to talk about itself: it is necessary for key figures to be recognized as leading voices capable of influencing the industry, anticipating change, and generating trust through an original and consistent vision.
Our method
- Positioning of key figures: Identification of opinion territories in which top management can stand out as recognized experts.
- Content production: Developing analysis, reflections and high-value contributions intended for media opinion sections and platforms such as LinkedIn.
- Presidium of target contexts: Presence on stages at industry events and in in-depth podcasts.
- Building (and protecting) credibility: Transforming technical expertise into authority to reduce market distrust and attract talent and potential customers.
- Narrative coherence: Total alignment between personal vision and strategic brand goals.
For which companies
Organizations that intend to stop chasing the market and want to start leading it, turning their knowledge into a valuable reputational asset.
AI and LLM Monitoring
Beyond media and new media: the scenario of LLMs
The challenge
Today, reputation is formed not only in the media, but in the responses provided by artificial intelligence. To protect a brand, it is necessary to govern the data that feeds the big language models: the new invisible "advisors" that guide the opinions of customers and potential customers. We do this with the support of an external advisor with expertise in the field.
The method
- Semantic response analysis: we test how leading artificial intelligence models describe your brand and what sources they use to generate those responses.
- Presidium of authoritative sources: we identify and optimize digital content that serves as the basis for machine learning, ensuring that the information is accurate and up-to-date.
- Defense of brand truth: we intervene in the informational distortions and technological hallucinations that can damage the perception of corporate authority in digital ecosystems.
- Algorithmic positioning: we adapt strategic messages so that they are easily picked up and enhanced by conversational search and automated analysis systems.
- Predictive monitoring: we observe the evolution of corporate narratives within new digital knowledge centers to anticipate and correct reputational drifts.
For which companies
Organizations that have realized that the opinion of the future is written (also) by algorithms and want to actively govern the data that define their identity in the world of artificial intelligence.
Brand Experience & Partnerships
Beyond communication
The challenge
Reputation lives not only on words, but on concrete experiences. In a message-saturated market, a brand becomes memorable when it moves out of the confines of information and into the real world also through projects, events and strategic unions that reflect its deep values.
The method
- Selection of collaborations: we identify partners, brands and entities that share the same vision to create alliances capable of generating mutual value and authority.
- Creative project and event design: we design physical meeting moments that allow people to "touch" brand identity and excellence.
- Media and creator relationship management: We facilitate dialogue between the brand and relevant entities to consolidate corporate prestige.
- Narrative amplification: we turn partnerships and projects into a major news story, ensuring that the lived experience becomes a reputational asset visible to all.
- Values consistency: we verify that each initiative is perfectly aligned with strategic positioning, avoiding collaborations that may dilute brand identity.
For which companies
Organizations that wish to transform their communication into concrete projects, building a network of partnerships to be recognized as central players in their market.
Reputation protection
Caring for, protecting and defending reputation
The challenge
Trust is built over years and can be lost in minutes. Today, any critical issue (even a small one) can turn into an overwhelming image crisis. Protecting the brand means not getting caught unprepared, governing the emergency with coolness and precision to avoid permanent damage to business value.
The method
- Analysis of weak signals: We constantly monitor the media landscape for potential hotbeds of crisis before they become unmanageable.
- Rapid intervention protocols: we define clear procedures to activate an immediate, coordinated and authoritative response in the event of an emergency.
- Crisis communication management: we nurture direct relations with the media, acting as a shield to contain the spread of negative or distorted news.
- Training and simulation: We prepare key people to handle situations of communication stress by honing statement making skills and presiding over key messages.
- Recovery strategies: after a crisis, we initiate paths of image reconstruction to turn a fragile situation into an opportunity for renewed strength.
For which companies
Realities that want to protect their credibility through a proactive defense system.
Testimonials from our partners
Find out how we have helped our clients achieve their communication goals.
"I am proud to say that we have been working with Disclosers since 2020, and this partnership has revolutionized our approach to PR. When friends and colleagues ask me for a PR agency recommendation, the answer is unequivocal: Disclosers. They are not just a vendor, but a key extension of our team, fully sharing our mission. Their tireless efforts result in outstanding press releases that consistently exceed expectations. With Disclosers, you're not just getting a PR solution; you're acquiring a partner who generates unparalleled value."
"The Disclosers team deeply understood Fler's mission and was able to convey it effectively to the media, achieving important PR-side results. In Disclosers we found great attention to the human aspect, dedication and precision, values that are very important to us. I highly recommend Disclosers to anyone looking for a partner who can enhance the human and professional side of their business with tangible and relevant results."
Contact us
Fill out the form to be contacted
