Our services
Construction, Maintenance, and Protection of the reputation
We work alongside brands to help them build and enhance their reputation, cultivate credibility over time, and protect the value of their image from market risks.
Our method has been applied to more than 400 organizations of all sizes: multinational corporations, SMEs, and startups/scaleups.
Reputation becomes a solid asset that builds trust and carries weight in decision-making contexts.
6 Strategic Areas for Your Brand's Reputation
Media Relations
Governance of corporate visibility and credibility
Complex brands and organizations that view their credibility as an asset (including financial) to be protected, managed, and enhanced.
Reputation is shaped (in part) by the media (both traditional and new), in newspaper articles, in public conversations, and through the perceptions of customers, potential customers, partners, and investors. When a company fails to manage its information and media channels, others are the ones who define who it is and what it’s worth.
Our job is to bring that presence back to the company, with significant, consistent, and targeted media coverage.
We transform corporate assets into news with strategic rigor, using press releases striking and media alert when the message is encoded to function properly.
- 01 Presence analysis: Mapping media footprints and reputational vulnerabilities.
- 02 Narrative architecture: Defining the communicative pattern and key messages.
- 03 Newsjacking activities: We monitor news feeds to incorporate comments and opinions from key figures within the company into relevant media contexts.
- 04 Relations with Tier 1: direct relationships with influential media, journalists, and opinion leaders.
- 05 Dynamic monitoring: Continuous monitoring of public sentiment and tactical adjustments.
- 06 Visibility in LLM models: Mentions and articles in authoritative media outlets increase and improve the brand’s ranking within LLM models—the sources on which AI-generated responses are based.
We also organize press tours, press conferences, meetings with journalists, product seeding, and events exclusively for the press. For organizations that require these services on an ongoing basis, we handle all aspects of the press office, from drafting materials to maintaining daily contact with newsrooms.
Influencer Marketing
Let's go beyond traditional media
Organizations that want to actively preside over the new centers of "information power."
For some brands, a solid reputation also depends on creators. Strategic collaborations with relevant influencers help convey the company’s messages to places traditional media can’t reach, backed by the credibility of those who speak to their own communities.
- 01 Selection of content creators: Identification of profiles consistent with the brand's positioning, selected for the influence they have built within their communities.
- 02 Negotiation and Management of Partnerships: negotiation of agreements, compensation, and terms of use for content, with a single point of contact who manages the relationship from initial contact through delivery.
- 03 Creator brief and creative direction: guidelines that give creators the freedom to speak in their own voice.
- 04 Formats for each platform: From short videos to carousel posts to long-form content, each tailored to the viewing habits of the channel where it will be published.
- 05 Impact Measurement: Monitoring of engagement, sentiment, and impact on brand reputation, with reports that link individual pieces of content to the campaign’s overall results.
Thought Leadership
Building authority and credibility in your industry
Organizations that want to lead their market by transforming internal knowledge into a valuable reputational asset.
A company's authority also stems from the influence of its top leadership. Key figures are recognized as leading voices when they shape the industry, anticipate changes, and build trust through an original and consistent vision.
- 01 C-Level Executive Placements: Identifying areas of expertise where top executives can distinguish themselves as recognized experts.
- 02 LinkedIn Publishing Strategy: Preparation of high-quality analyses, insights, and articles for the opinion sections of media outlets and the LinkedIn profiles of key figures.
- 03 Speaking opportunities: Presence on stages at industry events and in in-depth podcasts.
- 04 Newsletter Development and Creation: Establishing a direct channel of communication with readers and stakeholders, from defining the format to writing the articles.
- 05 Building (and protecting) credibility: transforming technical expertise into credibility to reduce market skepticism and attract talent and potential customers.
- 06 Narrative coherence: Total alignment between personal vision and strategic brand goals.
Data-Driven PR & Research
Position brands as authoritative sources and observers
Organizations that aim to be thought leaders based on concrete evidence and want to shape the narrative of their industry through the authority of data and scientific research.
Reputation is also based on the ability to generate news backed by objective data. A brand that produces exclusive insights becomes an authoritative source and influences the media and public opinion. We do this with the methodological support of a leading research institute.
- 01 Demographic and scenario surveys: We work with a research institute to conduct quantitative and qualitative analyses to identify sociocultural changes and the market’s actual needs.
- 02 Observers: we structure periodic reports that become the benchmark for journalists, stakeholders and industry decision-makers.
- 03 Editorial Data Storytelling: we turn numbers and statistics into high-impact narratives, generating coverage in national newspapers and Tier 1 media.
- 04 Scientific validation of messages: we use the certified data to support C-Level positioning, making each statement unchallengeable and authoritative.
- 05 Market Intelligence and Trend Mapping: We monitor trends in hot topics to anticipate communication trends and position the brand within the most significant debates.
Brand Experience & Partnerships
Beyond communication
Organizations that wish to transform their communication into concrete projects, building a network of partnerships to be recognized as central players in their market.
Reputation is also built on concrete experiences. A brand becomes memorable through projects, events, and strategic partnerships that reflect its core values.
- 01 Selection of collaborations: we identify partners, brands and entities that share the same vision to create alliances capable of generating mutual value and authority.
- 02 Creative project and event design: We design in-person events that allow people to "experience firsthand" the brand's identity and excellence.
- 03 Media and creator relationship management: We facilitate dialogue between the brand and relevant entities to consolidate corporate prestige.
- 04 Narrative amplification: We turn partnerships and projects into high-profile news stories, ensuring that the experience becomes a reputational asset visible to everyone.
- 05 Values consistency: We ensure that every initiative is aligned with our strategic positioning, ruling out partnerships that could dilute our brand identity.
Reputation protection
Caring for, protecting and defending reputation
Realities that want to protect their credibility through a proactive defense system.
Trust is built over years, and any issue—no matter how small—can turn into a public relations crisis. Protecting the brand means being prepared and managing the emergency with composure and precision to avoid permanent damage to the company’s value.
- 01 Analysis of weak signals: We constantly monitor the media landscape for potential hotbeds of crisis before they become unmanageable.
- 02 Rapid intervention protocols: we define clear procedures to activate an immediate, coordinated and authoritative response in the event of an emergency.
- 03 Crisis communication management: we nurture direct relations with the media, acting as a shield to contain the spread of negative or distorted news.
- 04 Training and simulation: We prepare key people to handle situations of communication stress by honing statement making skills and presiding over key messages.
- 05 Recovery strategies: After a crisis, we launch brand-rebuilding initiatives to restore the brand's strength.
What People Say About Us
"I am proud to say that we have been working with Disclosers since 2020, and this partnership has revolutionized our approach to PR. When friends and colleagues ask me to recommend a PR agency, my answer is always the same: Disclosers. They are a key extension of our team and fully share our mission. Their tireless dedication results in extraordinary press releases that consistently exceed expectations. With Disclosers, you gain a partner that delivers unparalleled value."
Jacopo Mele
CEO of Moonstone VC and VP of AuroraFellows
"The Disclosers team has gained a deep understanding of Fler’s mission and has been able to effectively communicate it to the media, achieving significant PR results. At Disclosers, we found a strong focus on the human aspect, dedication, and precision—values that are extremely important to us. I highly recommend Disclosers to anyone looking for a partner capable of highlighting the human and professional aspects of their business with tangible and highly significant results."
Allegra Violante
CEO and Founder of Fler
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