PR and Media Relations Courses

Disclosers Academy

A space dedicated to training in PR, Media Relations, Digital PR.

Two cores: an online course (accessible at any time and constantly updated) dedicated to communication and marketing professionals and people who want to approach this profession, and customized training programs for sessions in companies, universities, institutions, organizations.

Lifetime access, no subscription - unlimited
Disclosers Academy

PR and Media Relations LAB

A comprehensive and always up-to-date online course, showing real workflows, examples of releases and media pitches, strategies and related results.
This course, built on 15 years of PR experience and more than 300 managed clients (from startups to large corporations such as Panasonic Connect, Edgewell, Teddy Group), transfers Disclosers'methodological approach into a step-by-step course. We don't teach a discipline, we share a craft through real workflows and daily case studies.

2 hours and 40 minutes total
18 video lectures

Building a PR strategy

64min 5 lessons

How to create a PR strategy, how to deconstruct a project and identify newsworthy angles

Lessons included:

  • Introduction: building a brand reputation 19min
  • Strategic planning 23min
  • 3 actions before leaving 11min
  • + 2 more classes

Content creation

34min 5 lessons

From theory to writing: how to turn messages into news.

Lessons included:

  • Building an effective communiqué 18min
  • Writing a media pitch 13min
  • Focus "problem-solution"
  • + 2 more classes

Content distribution, relationship + personal brand

40min 6 lessons

How to intercept journalists and manage the network.

Lessons included:

  • CS dissemination, media list and newsjacking 16min
  • What to do if reporters do not respond?
  • Focus on Personal Branding 10min
  • + 2 more classes

Measurement and case studies

19min 2 lectures

Measuring a'PR activity + case study

Lessons included:

  • Monitoring and measurement 11min
  • Case study (agency) 8min

Why choose our course

A constantly updating path, based on more than 15 years of experience in PR and Media Relations.

+18 video lessons

Video lectures accessible at any time and from any device.

Step by step method"

A guide to building the foundation (including operational) of a PR strategy

A constantly updated pathway

Constantly updated content. We will include new case studies during 2026.

PR focus

Specific focus on PR and Media Relations with practical examples.

Real workflows

Examples of releases, media pitches, strategies and related results.

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